Fall is here and while we have not made it to Halloween yet, we are getting lots of inquiries about this year’s Holiday River Parade. The parade is put on by the Paseo del Rio Association and is the signature event of the year on the Riverwalk. It is held every year on the Friday after Thanksgiving. This year that falls on Friday November 28th. The parade begins at 7pm when Mayor Taylor will flip the switch and light the Riverwalk with hundreds of thousands of beautiful lights. It is a wonderful event viewed by people in person and on television across the country.
There are several ways you can come down and view the parade. We are frequently asked, “can’t we just come downtown and view the parade from a bridge or other spot?” Yes in theory you can but remember that thousands of other people will be trying to do that as well. The crowds start appearing very early in the day. The most comfortable ways to view the Holiday River Parade are either by purchasing seating from the Paseo del Rio Association, or by reserving space at one of our great restaurants.
The Paseo del Rio Association offers reserved parade seats at many locations along the Riverwalk. Tickets start as low as $15 per person for the general admission section. Many people prefer to watch the parade from one of our great Riverwalk 
restaurants. All the restaurants will have parade viewing packages that include seating, food and beverage options. Watching from a Riverwalk restaurant is a great way to see the event. Your group or family can share a meal, have some beverages and watch the beautiful parade floats go by. If you have a large group or organization that would like to have a parade party, many of the restaurants have private viewing areas that can be reserved as well.
Either way you view the parade, you are going to love it! It marks the beginning of the Christmas and Holiday season and is a great way to get it all started. For more information on attending the parade and for a map of the route, just click on the link below. We look forward to seeing you!
The San Antonio Riverwalk Blog 